How to Balance Attack Surface Management with Business Innovation?


In today’s hyper-connected and digital business world, where almost every transaction and interaction takes place over a web of networks, it is imperative for businesses to look beyond the traditional security periphery. The concept of Attack Surface Management (ASM) has taken center stage in the cybersecurity strategy of many mature and nascent entities.

However, new technologies and digital innovations are constantly shaping businesses, and for many, this means the risk of an expanded attack surface. The challenge product managers, CIOs, and CISOs face is balancing the need for business innovation with the management of a fluctuating attack surface.

Key Concepts: Attack Surface Management and Business Innovation

In cybersecurity, an “attack surface” refers to the sum of the different points (attack vectors) where an unauthorized user or hacker can enter data to or extract data from an environment. Therefore, ASM involves identifying, managing, and minimizing these entry points or vulnerabilities.

Business Innovation, on the other hand, involves introducing new processes, products, or services to affect positive change in an organization. It is often connected to digital and technologic advancements driving digital transformation strategies.

The Pros and Cons

Effective ASM restricts the avenues attackers can use, thereby reducing the likelihood and impact of a breach. With a smaller attack surface, businesses can afford to allocate more of their resources to strengthening existing security measures, instead of spreading them thinly across a multitude of vulnerabilities.

However, the inherent nature of innovation involves the use of newer technologies, many of which could open up potential vulnerabilities. With ever-increasing investments in cloud-based services, remote work platforms, IoT technologies, and artificial intelligence, the perimeter of a business’s attack surface is constantly changing and broadening.

Best Practices

1. Continual Visibility: Maintaining round-the-clock visibility of the entire digital ecosystem is fundamental. This allows early detection of potential vulnerabilities and efforts to exploit them.

2. Regular Assessments: Regular and comprehensive vulnerability assessments need to be carried out in order to identify and fix possible weaknesses before they can be exploited.

3. Use of ASM Tools: Tools like TPRM Pro can be effectively used for third-party cyber risk management, providing robust endpoint security and continuous monitoring features.

Challenges or Considerations

One of the primary challenges in balancing ASM with business innovation is staying updated with technological advancements. Rapid developments in technology mean attack surfaces evolve at a similar rate. Plus, getting an organization-wide buy-in for ASM approaches can sometimes be difficult due to lack of awareness or understated importance.

Future Trends

Many businesses are acknowledging the simultaneous need for ASM and innovation. As businesses move toward deploying more cloud-based services and remote work models, we’ll see a broadening of this concept from “Attack Surface Management” to “Cyber Risk Surface Management.”


Managing your attack surface does not mean stopping or slowing down your innovation drive. Both can—and must—coexist harmoniously. Employing an effective ASM strategy gives your business the freedom and peace of mind to innovate in ways that can significantly upscale your products or services.

Discover how TPRM Pro can help you maintain a robust cybersecurity stance, find vulnerabilities before they can be exploited, and balance your drive for innovation, so you reap the rewards of being a technology-forward organization. Check out TPRM Pro today and embark on a journey of unbridled innovation without a shadow of cyber risk.