How to Secure Your Business Against Deepfake Technology?


Deepfake technology manipulates visuals and audios to simulate real identities with a high degree of accuracy, which poses a significant threat to the security of businesses worldwide. This article delves into protective measures businesses can take against deepfake technology, evaluating its pros and cons, best practices to follow, potential challenges, and the future trends in this domain.

Understanding Deepfake Technology and Its Threats

Deepfake, a combination of ‘deep learning’ and ‘fake’, utilises artificial intelligence and machine learning techniques to manipulate or fabricate visual and audio content. This opens a pandora box for cyber fraudsters seeking to exploit unwary businesses. From sending deceptive emails that appear to originate from a CEO, to creating sham videos for blackmail, the cyber risks are proliferating at a worrying pace.

Pros and Cons of Deepfake Technology

Deepfake technology has its pros, such as creating amusing content or the ability for visual effects in the film industry to soar to new heights. Yet, the cons far outweigh these, developing an environment ripe for damaging fake news, financial fraud for businesses, and personal character tarnishing.

Best Practices for Securing Your Business

Deploy Multi-Factor Authentication (MFA): Implementing MFA adds an extra layer of security beyond just the usual password.

Monitor Social Media: Regularly monitor content for any deepfake materials that could harm your business.

Train Employees: Employees need to be sufficiently trained to recognize and report potential deepfakes.

Invest in Deepfake Detection Tools: Although still in infancy stage, these tools use AI and ML techniques to detect anomalies that can help in identifying a deepfake.

Challenges and Considerations

The challenge lies in the rapid advancement of deepfake technology itself. Detection tools are always a step behind as the quality of deepfakes continues to improve. Hence, businesses need to enforce cybersecurity fundamentals and maintain an up-to-date understanding of deepfake technology to effectively combat this threat.

Future Trends

Scenarios where deepfake technology might be weaponised for more sophisticated cyberattacks could become increasingly common. This includes new forms of phishing attacks, artificial social engineering, and more personalised cyberattacks. Additionally, the rapid evolution of deepfake technology will likely make detection even more challenging with time.


Deepfake technology is a threat that businesses cannot afford to ignore. Businesses need to fortify their cybersecurity infrastructure and adopt best practices to combat this threat. By understanding the potential risks, adhering to secure protocols, and employing the right tools and resources, businesses can effectively secure themselves.

Even though companies are becoming more vigilant, sometimes the best defense is a swift and powerful counteraction when a threat arises. The cyber risk management tool, TPRM Pro, provides a strategic solution for mitigating cybersecurity risks associated with third parties. It provides proactive risk identification and evaluation and helps manage this ongoing process with ease. By integrating TPRM Pro, businesses can streamline their cybersecurity protocol and ensure a strong defense against these evolving cyber threats.